As a Sage accounting customer, you can add Sage CRM to your business. Easily configured to the way you work, it can help you deliver excellent service, sales, and marketing capability for your business. 



Making the most of your marketing spend  

Last time, we discussed the value of ‘one view’ of a customer across your business. This time let’s focus on how CRM can target your marketing effectively and share information about campaigns across the business. It means that everyone in your business can share product or service offers with suitable customers, making sure you make the most of every interaction and opportunity. 

Increasing your sales effectiveness 

An effective sales process is key to driving up your revenues. By integrating CRM into your business, you can make it possible for your sales team to increase the time they spend with customers. Providing a consistent platform from which to manage customers, CRM helps to ensure that your sales efforts are directed in the right place. By integrating calendars and automating much of the administration associated with the sales function, you can focus on efficient customer contact and maximising your revenue potential. 

In addition, by bringing all the information relating to sales into one solution it becomes much easier for senior management to see what is going on across the whole sales team. Common themes and patterns behind success or failure can be identified and the number of calls being made can be easily tracked. The sales funnel can be analysed for both individual salespeople and business as a whole. It is also becomes possible, with an integrated solution, to combine sales information from accounting, giving a much fuller picture of the shape of your business. 

We would encourage you to read Sage CRM HQ's own piece on why it takes an entire company to deliver an amazing customer experience and use that thinking to help form your own internal planning.