Do your sales team complain about numerous admin tasks, such as having to keep sales opportunities up to date? Have you heard " this is wasted time when I could be spending more time selling!"

If so, this is not the right perspective and attitude and here is why. 

If you are not aware of your sales figures, you are living without clarity on your sales wins and losses. It is important to reflect on what is and what is not working due to the constant dynamic shift within markets.  

Having the basic accurate information which can be managed in a CRM system such as opportunity values, closing dates and correct stage in the sales pipeline are vital to determine where to prioritise your daily sales activity. Without these foundations you will be wasting valuable time and effort, if you don’t know what is causing you to lose sales, you will continuously make the same mistake.   

Keeping the quality of your data up to date and regularly cleaned and managed in a CRM database will positively impact your results:

• Improves the efficiency of your sales efforts as you know exactly where you are with each sales
• You will be able to provide a clear data forecast for the foreseeable future also keeping you sales manager happy!
• At a glance you can evidently see the opportunities that require more attention to move closer towards the desired goal. 
• Efficient tracking of each opportunity stage and prompted next actions will lead to increased profitability.

Take the time to review your sales pipeline, if it is outdated it is important to clean this data whilst making regular commitments to ensure all data is up to date. Inputting your sales data into a CRM system will not only increase your confidence within your work but increase overall productivity and allow for the highest quality information in your decision-making. 

This blog was originally published here by https://www.linearstructure.com/