Entegraty Rainbird Business Solutions are proud to announce partnership with Peter Holland, Managing Director, Linear Structure

We would like to introduce Peter Holland from Linear Structure who has been working with ERBS on multiple CRM implementations working as a consultant, coach and speaker, advising senior management on how to design and implement practical strategies that deliver results and maximise their sales team’s productivity.

Peter will be providing regular blogs, and insights to share within our customer base moving forward so we wanted to let you know a little more about the services he provides and how these could also work for your business alongside CRM.

As a Sales Coach and Consultant, senior managers typically see Peter when:

• The sales team is not performing the way it should and results aren’t where they need to be to achieve the desired target. They are looking to create a team of high performing salespeople with consistent results.

• Salespeople are meeting resistance and rejection because they are using old clichéd sales techniques and need to enhance their communication to engage successfully with today’s cautious and sceptical buyers.

• They are getting commoditised and need to better demonstrate and differentiate their value above the competition to increase market share.

• Struggling with high staff turnover they see the need to develop their sales managers into top coaches to maximise potential & retain top talent. 

• Senior management are frustrated with poor pipeline visibility and inaccurate forecasts and want improved accountability to strengthen their decision making ability.

• Sales leadership feels the sales team is in a rut and need fresh ideas and outside perspectives to raise the sales bar to the next level.

Peter's role and responsibilities

Peter provides sales leadership coaching to companies and individuals, sales consulting to senior sales executives on a number of issues related to creating and maintaining a high-performance sales culture. Peter's clients experience significant growth and success due to his different approach.

He is a consultant by choice, after leaving a successful career he was driven to make a dramatic long term improvement to your sales efforts and believes this is best achieved by bringing fresh perspectives and impactful new ideas from outside the organisation. This commitment is to support you and your teams to implement the new approaches and achieve results, you can expect Peter to roll up his sleeves getting to work with you on live opportunities and projects.

Being recruited, he takes it personally and behaves as though his livelihood is directly linked to your organisations results. Sufficient time is taken to get an in-depth understanding of your business whilst providing a customised tailored service to address specific needs – No generic canned content.

Another key benefit is you will always get to deal with the principal, you’ll never get past to junior staff. 

Peter's approach is simple, practical and communicated in plain language so you can implement improvements and achieve your business results. 

You’ll get straight forward honest feedback, and he won’t shy away from telling senior managers or CEO’s where they are hampering the sales process and how they can positively enhance it.

Peter's clients over the past twelve years include of:

• Armstrong
• BLUM UK
• Bolon – Sweden
• Bolon – UK
• Boss Design
• CD UK
• Deltalight
• Designplan Lighting
• EHD - Energy House Digital
• Fagerhult Lighting
• KI Furniture
• netconsult / T.I.G
• National Merchant Buying Society Ltd (NMBS)
• Open City
• RIDI Group Lighting
• SCP
• Sedus Stoll
• Selectaglaze
• Solus Ceramics
• William Hands
• Zentia